BEN GROSSMAN
Advertising modernizer. Strategy leader. Business driver.
People scroll three marathons a year on their devices.
So Saucony launched The Marathumb Challenge:
a first-of-its-kind mobile app to reward those
who stroll more than they scroll each week.
Developing a publisher-style content franchise to battle switch and save tendencies
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Capturing IT professionals' minds, hearts, wallets and 48 points of data
SPEAKING
I regularly speak before diverse audiences in a variety of settings — from top conferences to internal company workshops. My speaking engagements have been attended by thousands of industry professionals and my presentations have been viewed digitally over 750,000 times.
I'm proud to have presented around the world for leading organizations, including SXSW, CES, Association of National Advertisers, Marketing Science Institute, Microsoft, PUMA and Intel, on a broad range of topics. Popular topics have included:
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“Data Dimensions: A More Measured Approach to Marketing"
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"The Era of Act-vertising: Delivering Proof on Your Brand Promise"
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“Why Editorial Calendars Make Your Content Suck”
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“Is Data Killing Creativity?”
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“Planning for (and Against) the Second Screen”
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“The Experience Gap: How Brands Stop Disappointing People”
If you are interested in having me speak, be part of a panel, or host a workshop at your next event, don't hesitate to be in touch.
ABOUT
Ben Grossman is the President of Saatchi & Saatchi NY, part of Publicis Groupe. In his role, Ben partners with clients to unlock transformative growth through intelligent content, built on industry-leading creativity, connected identity and AI.
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Over the course of his career in strategy and agency leadership, Ben has worked with some of the world’s foremost brands, including Google, Anheuser-Busch InBev, J&J / Kenvue, Coca-Cola, Starbucks, Liberty Mutual, Chrysler, Ram, P&G, GSK, Blue Cross Blue Shield, Subway, L.L.Bean, and more. His client partnerships have earned top accolades from the Effie Awards, Cannes Lions, WARC, D&AD, The One Show, Jay Chiat Awards, ANA and 4A’s. Along the way, Ben’s agencies have been recognized as Adweek’s Global Agency of the Year, by Ad Age’s A-List and as the Cannes Network of the Year.
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Passionate about helping teams find clarity through complexity, Ben has worked across a veritable mix of marketing disciplines and is passionate about hyper-integrated ideas that propel businesses forward. Iconic events and organizations, including SXSW, CES, ANA, Microsoft and Intel, have tapped Ben to speak on a wide variety of topics and his insight has been featured by Ad Age, Adweek, Mashable, Yahoo! News and BtoB Magazine.
Outside the office, Ben can be found hosting game nights, enjoying Broadway and rubbing his rescue cats' bellies.
WORK
My work has taken me from underwear drawers to convenience stores; from collaborations with pop stars to ethnographic research at bars; from the subtleties of financial planning to how people go about planning their lunch. And every day, I fall more in love with the job of understanding humans and their behaviors.
This is a sampling of just some of the brands with which I've had the honor of working, across a wide variety of marketing disciplines: advertising, digital, content, social media, experiential, retail, promotions, employee engagement, sponsorship, market research, measurement and more.
